Two of the biggest motivating factors for customers to stay loyal to a brand are good customer service and products that work for them. A strong brand continuously works on improving the customer experience and anticipates customer needs with its products.
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Did you hear about this? It&#;s amazing.
When your brand tells a story that people want to hear, they&#;ll repeat it to friends, family, and strangers at the bus stop. They&#;re your brand ambassadors. Word-of-mouth advertising is social proof that your brand is credible. According to Sprout Social, word-of-mouth advertising &#;can improve the overall impact of your marketing campaigns by up to 54%.&#;
Strong brands with effective word-of-mouth advertising produce high-quality products that back up any promises they claim. For example, LL Bean promises durable outdoor clothing. But it doesn't just say it has durable clothing &#; its products back up those claims, which we can see in product reviews on the website and social media, as well as in LL Bean's loyal repeat customers.
When you have high-quality products that other people have tried and liked or used successfully, your happy customers will share that with everyone they know.
They&#;re showing something new.
Advertising effectiveness refers to the measure of how likely it is that your customer will purchase your product after seeing your advertisement. The higher your advertising effectiveness is, the more likely your customer is to purchase your product.
Any advertisements that originate from you &#; the &#;strong brand&#; &#; will be met with curiosity and reliance. Think about the strongest brands you know and how you feel when a new product comes out. When Apple releases its newest iPhone, are you curious about the new features? Most of us are!
When your brand is well established, and the products are reliable, new product releases and promotions will make a strong impact on your customers. Your brand &#; and its advertising &#; can more effectively spark curiosity and excitement from your customers.
I need this, no matter what.&#;
Price sensitivity is a term that describes how heavily the cost of your product weighs on your target market&#;s willingness to buy it. The less it weighs on their decision, the better; it means they like your brand well enough to give less weight to price. Customers with lower price sensitivity have most likely been satisfied with a product they've bought from you or have a positive emotional connection to your brand.
The power of a strong brand gives you the ability to raise prices. Why? Because you&#;ve become great at what you do. It&#;s not something that you can change overnight, but over time you can build a loyal following to your brand and lower price sensitivity.
Working for this brand must be pretty darn awesome.
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When an applicant sees a company that appears to have their head in the game, they&#;re likely to be interested. Everyone wants to have strong, interesting brands in their curriculum vitae. And, with a larger applicant pool generally comes a larger selection of candidates that are suited for your company.
When your brand is strong, candidates will be more interested in pursuing a position with your company compared to others. Your brand has a unique employee value proposition: something that only your company can offer its employees. If your brand has incentives and benefits that other brands don&#;t have, more people are likely to want a job at your company.
We have a cool thing going.
You want your employees to be happy where they work, and with the work your company does. Happy employees prove to be more engaged, and engaged employees stay at companies longer, are more productive, and are 21% more profitable. Engaged employees are very valuable to your company.
When your brand is a strong one, your employees feel proud of what they&#;ve helped your company achieve. It brings them joy in life and in work; this is how you get them to feel more engaged with your brand.
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Re: Automotive window glass codes
Was casually browsing for more data on the manufacturers of Automotive Glass so I came across this list on the website so thought of adding it here for the benefit of others.The Asahi Glass Company was founded in . AGC owns more than 50 companies in Europe and Asia. Concern is the official supplier of glass for largest Japanese automakers. ASAHI GLASS Co owns the original trademarks of their automotive glass: Splintex, Asahi, Temperlite, Lamisafe and AP Technoglass.Fuyao Group is a joint venture corporation founded in in Fuzhou specialized in production of automotive safety glass, and is the first company of the trade in China listed in the Shanghai Stock Exchange in . Fuyao (Hong Kong) Co., Ltd. established in Hong Kong in December , the company is responsible for import and export business of the Fuyao Group. Fuyao Group is the largest, most advanced manufacturer, and the biggest exporter of the automotive glass in China. Today, FUYAO automotive glass are successfully exported to Asia, America, Australia, Europe, including Ukraine and Russia.Splintex Distribution belongs to the group of companies Glaverbel. It is a supplier for many European Auto Giants. Manufactured glass out of polished glass sheets (clear glass with planar parallel surfaces, with a natural glossy surface and undistorting visibility).The Guardian Company was founded in with a headquarter in Michigan, USA. Company has 19 automotive glass factories. Volume of produced products is 1 000 000 glasses per year. Guardian supplies General Motors.Company was founded in . The distinguishing feature of Nippon Glass from mentioned companies is that it supplies glass only on conveyors of Japanese automobile plants and almost doesn't produce products for secondary market. Since Nippon Sheet Glass company holds the block of shares of Pilkington company.JAAN, was founded in June in Koszalin (Poland). The company manufactures windshields branded Nordglass. Nowadays JAAN has 29 branches in the country.Olimpia is one of the oldest rooted and leading companies of glass industry in Turkey, manufacturing automotive, industrial, architectural glass, and side windows with sliding glass for all marks of buses, minibuses, tractor cabs, etc. Olimpia carries out production activities under DOT-739 (USA), ECE Regulation 43 (Belgium), ISO-EN- (TSE), TS-917 (TSE), TS- (TSE) standards.Pilkington is one of the world's largest manufacturers of glass and glazing products. Founded in , Pilkington is a leader in the global Flat Glass industry. The Float process, invented by Sir Alastair Pilkington in - now the world standard for high quality glass manufacture. For the last 15 years, the group's activities are characterized by output expansion. Sales of Pilkington products during this period increased 15 times.Pittsburgh Plate Glass Company (PPG) was founded in . Pittsburgh-based PPG is a global supplier of paints, coatings, optical products, specialty materials, chemicals, glass and fiber glass. The company has more than 100 manufacturing facilities in North and South America, Asia. PPG had developed network in Europe, but it recently has been owned by Japan's Asahi Glass.Saint-Gobain was founded in in Paris to make glass for the Hall of Mirrors in the Palace at Versailles. Today Saint-Gobain Sekurit has 55 glassworks in all parts of the world and supplies its products to every second car in Europe and one in five - in the world. Saint-Gobain Sekurit operates in all continents, with 37% of products sold in Europe, 43% - in America, 16% - in Asia, 2% - in Africa, 2% - in Australia and New Zealand.Since its establishment in , Shatterprufe has grown to become the leading manufacturer of laminated and toughened automotive safety glass in Southern Africa.The company is a major exporter of automotive replacement glass to Africa, Europe, the USA, the Middle East and the Far East, and has been named &#;Exporter of the Year&#; on numerous occasions.Shatterprufe has three manufacturing plants which produce over 4 million pieces of safety glass per annum.The Soliver Group an independent group of companies with private capital. Soliver's origins date back to . It was in that year that Etienne and Arthur Bouckaert established a glass wholesale business in Roeselare (West-Flanders). Today, the total production capacity of automotive glass is more than six million units per year.Supplying auto glass shops & windshield repair technicians all over the country with resins, tools and supplies for repairing rock chips and cracks in windshields since .Xinyi Automobile Glass (Shenzhen) Co. Ltd., established in is a wholly-owned subsidiary of Xinyi Glass. It is one of the largest automobile glass production bases in China, which mainly serves overseas markets.The company is specialized in Solar-X heat reflective glass, laminated windshield, rear windshield, side-window plane-bended tempered glass and coach glass. The product quality strictly complies with the requirements of ISO/TS procedure, China 3C, USA DOT and EU ECE. The company's products are sold well in more than 100 countries and regions including North America, Europe, Africa and Japan, accounting for 35&#; of the total automobile glass export in China and 10&#; of the global maintenance market.
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